Apple faces backlash over its new iPad Pro ad titled “Crush,” which depicts the destruction of cultural symbols by a hydraulic press. Critics, including Hugh Grant and Justine Bateman, condemned the ad for its insensitivity. Apple issued a public apology, acknowledging the misstep and emphasizing its commitment to celebrating creativity. The incident underscores the delicate balance between innovative marketing and respecting audience perceptions. It serves as a reminder for tech companies to prioritize empathy and understanding in their promotional efforts.

​Apple faces backlash over its new iPad Pro ad titled “Crush,” which depicts the destruction of cultural symbols by a hydraulic press. Critics, including Hugh Grant and Justine Bateman, condemned the ad for its insensitivity. Apple issued a public apology, acknowledging the misstep and emphasizing its commitment to celebrating creativity. The incident underscores the delicate balance between innovative marketing and respecting audience perceptions. It serves as a reminder for tech companies to prioritize empathy and understanding in their promotional efforts. 

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